Chevrolet

I love cars, and I was lucky enough to work on the Chevrolet account during the launch of the "find new roads" campaign. Part of the rebrand was personifying each car and my task was to bring the personification of the Chevrolet Sonic to life in their catalog. I positioned it as the edgy, cool kid with a bit of grunge to give it a skater vibe.

The images below are a snippet from the full catalog I designed (available here), and are significant to me because they're the first images I fully art directed.

ECD - Gary pascoe
CD - Tammy gumz
art director - Chris kuhatschek

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